Preparing for your company’s first trade show can be a daunting process. There’s the cost of designing and developing a booth. Then there’s the cost of renting floor space and paying the exhibitor’s fees. Then there’s electricity, online connectivity, and making your trade show booth ideas come to life. To put it simply, most smallRead More...
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Exhibiting at a trade show isn’t cheap. From developing your booth to renting floor space at the event, paying your staff, purchasing merchandise and even traveling to the event, the average trade show can cost tens of thousands of dollars for your business. The upside, of course, is that a successful trade show canRead More...
Prepare to be WOW’ed. Pfister’s trade show display at the 2017 Kitchen & Bath Industry Show earlier this year was a definite standout. It featured functional shower and faucet fixture displays, a “living” wall, and full service coffee bar!
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Search online and you’ll find no shortage of articles extolling the common habits of successful, influential people. Apply the advice in these articles and it’s easy to make major improvements to your life, work and habits. But what about for specific processes and opportunities that affect your business? Just as you can learn fromRead More...
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Just like every other marketing channel, the key to success at an trade show is standing out. Set up another bland, forgettable booth and people are more likely to walk by than walk inside, even if your products, services and offers are exciting. Set up an eye-catching, exciting exhibit, on the other hand, and yourRead More...
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