The right trade show can put you in front of prospective customers, close deals with new clients and supercharge your business’s growth. But are you ready for it? Preparing for a trade show can be a stressful process. There’s developing your booth, signing up for the event, training your sales team, rehearsing (and re-rehearsing) yourRead More...
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Need some inspiration for your next trade show? Thinking up new ideas for your custom trade show exhibit can be tough, especially when you’re focused on the financial and logistical sides of taking part in your next event. Below, we’ve shared six unique exhibit ideas to help you discover different ways to stand out, attractRead More...
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Behind every successful custom trade show booth, there are several things. There’s a careful, thorough design process. There’s a smart, talented and experienced sales team. There’s also a clear set of objectives, ranging from ROI targets to leads, prospects and sales goals. Setting targets is the key to achieving success at a trade show, conventionRead More...
When approached correctly, a trade show can be an incredible marketing and sales opportunity for your business. In fact, data from the Center for Exhibit Industry Research shows that leads generated at trade shows cost as much as 62% less to close than leads from other channels. However, just like any other marketing and growth channel, tradeRead More...
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Trade shows are all about generating buzz and attention, but putting this into action isn’t always an easy process. With competitors beside, behind and in front of your booth, standing out from the crowd can be seriously difficult, especially if you’re renting your trade show booth. Luckily, there are a variety of tactics you canRead More...
When it comes to trade shows, preparation plays a huge role in success. From preparing your exhibit ahead of time to briefing and training your team before the big event, the right pre-show prep can make all the difference between a successful event and an ineffective one. Below, we’ve listed several tactics that you canRead More...
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Trying to budget for your first trade show? Exhibiting at a trade show on a tight budget can be a stressful process, especially if you’re a first-timer. Luckily, there are a variety of tactics you can implement to cut down your budget without hurting your exhibit’s visibility or results. Below, we’ve shared seven inexpensive tradeRead More...
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As one of the world’s hub regions for the technology industry, the Bay Area attracts numerous tech-focused trade shows. If you’re involved in the technology industry, exhibiting at one of the Bay Area’s top events can be a great way to earn attention, generate leads and make sales. Below, we’ve listed four of the mostRead More...
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Great trade show displays don’t just stand out — they also motivate prospects to walk over to your booth, interact with your sales team and take action. From your choice of wording to your display’s design and color scheme, a variety of factors all contribute to the way your trade show booth motivates prospects. Below,Read More...
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