Are you involved in a technology startup? Whether you’re a founder or a growth-focused sales and marketing executive, trade show booths can be an extremely valuable opportunity to expand the reach of your startup, acquire new users and fuel growth. California is the country’s epicenter of technology trade shows, hosting more events than any otherRead More...
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Want to maximize your return on investment from your next trade show? Done the right way, a trade show or convention can be a fantastic way to expand your business, with the potential to generate an ROI far beyond conventional marketing methods. Done the wrong way, however, trade shows can be expensive exercises in marketingRead More...
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Are you preparing for your first trade show? Exhibiting at a trade show as a small business can be an intimidating experience, especially if you’re exhibiting alongside bigger, more established competitors. Despite this, it’s still possible to generate a significant ROI from your first trade show on a limited budget. In fact, exhibiting with aRead More...
When it comes to growing your small or mid-sized business, ROI is everything. Approached with the right combination of planning and action, trade shows can be a fantastic, low-cost, high-ROI way to meet new customers, make more sales and grow your business. As one of the country’s trade show capitals, Southern California is a greatRead More...
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Feel like traveling out of state? California is home to several of the world’s largest trade shows and industry events. However, it’s certainly not the only state in the country that hosts a variety of events for expanding and improving your business. From nearby cities like Las Vegas to further afield destinations like Orlando, manyRead More...
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Preparing for a trade show can be tough. Beyond budgeting, practicing your product demos and refining your 30 to 60-second sales pitch, there’s the equally difficult process of finding the right trade show exhibit company. Trade show exhibit companies come in a variety of shapes and sizes. Some specialize in one or two specific industriesRead More...
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As one of California’s largest and most economically important cities, San Diego hosts a wide variety of exciting trade shows, exhibitions, and conventions. From technology to green energy, several important industries are well represented in events that take place in San Diego throughout the year. San Diego also attracts a lot of smaller trade showsRead More...
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The right trade show can put you in front of prospective customers, close deals with new clients and supercharge your business’s growth. But are you ready for it? Preparing for a trade show can be a stressful process. There’s developing your booth, signing up for the event, training your sales team, rehearsing (and re-rehearsing) yourRead More...
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Need some inspiration for your next trade show? Thinking up new ideas for your custom trade show exhibit can be tough, especially when you’re focused on the financial and logistical sides of taking part in your next event. Below, we’ve shared six unique exhibit ideas to help you discover different ways to stand out, attractRead More...
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Behind every successful custom trade show booth, there are several things. There’s a careful, thorough design process. There’s a smart, talented and experienced sales team. There’s also a clear set of objectives, ranging from ROI targets to leads, prospects and sales goals. Setting targets is the key to achieving success at a trade show, conventionRead More...